E-Commerce

How Do You Increase the Conversion Rates of Your E-commerce Business

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As an owner of an e-commerce business, you must be analyzing your website visitor data regularly. Have you ever wondered why the conversion rates are low? Out of the thousands of people visiting your website, why do only a few complete the purchase process? Why do a majority of them abandon the shopping cart midway?

The answer is simple. While browsing your e-commerce website, visitors are looking for credible information that convinces them about the benefits and value of purchasing your product or service. With the short attention spans and limited time that net-users have, they just move away if they do not find what they are looking for. Of course, you cannot provide all the information at one go, and the visitors might have specific queries for which they need answers to.

Convert them when they are interested. Visitors come to your e-commerce website when they want more information about your services, when they want to compare your services with those of your competitors, or when they want to make a purchase. Whatever be the reason, the key is that they seek INFORMATION. By proactively offering the right information in the right manner, you can see positive change in the conversion rates.

The Solution: 24×7 Virtual Customer Support

How would you like if you visit an e-commerce website, and you get all the support you need, in a friendly manner through representatives of that company? Would it not impress you if you have the option of contacting them through any channel, be it live chat, telephone, or email, and getting complete support while you make your decision of whether to make a purchase or not even in the wee hours of the night?

You can also offer the same superior level of support to your e-commerce website visitors through 24×7 Virtual Customer Support. You do not need to have a complete support team in-house, as it might prove costly and tedious. You can outsource your customer support process and get all the benefits with investment within your budget.

You can hire the services of a suitable partner that can offer all types of support from a single front, with people who understand your product or service and hold-hands with your prospects while they visit your website and make a purchase.

By offering complete ONLINE CHAT SUPPORT, PHONE SUPPORT, EMAIL SUPPORT, and assisting during the purchase process through LIVE ORDER TAKING, you can make your prospects feel comfortable while they select your company for their needs.

Interacting with a responsive live person is always better than automated replies. Studies have shown that cross-sell and up-sell rates, and shopping cart amounts increase if visitors can interact with the representatives of the company while they visit their website.

With professional 24×7 customer support you can get the edge your competitors are struggling for and ensure that all genuine visitors get the attention and the service they deserve.

Moving Toward Ecommerce Site Design

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Ecommerce has been a major player in the retail market place for more than a decade now. Initially invented in 1979 by Michael Aldridge, a British entrepreneur, the trend only exploded with the widespread popularity of the internet. Industry statistics this year estimate that 44% of consumers will shop online for holiday gifts this year, and as the market share is ever increasing, a number of companies continue to turn to the world of online shopping almost every day. For most companies looking into this type of website, however, there are a number of different concerns that must be addressed before you can ever begin to build a site that attracts customers and promotes sales.

Industries where Ecommerce May be Useful

Before a company ever starts down the path toward online sales, it may be helpful to take a look at which industries get the most out of the process. The answer is a pretty simple one – almost any industry. Take the city of London, for example. Long a mecca of shopping for people around the world, you couldn’t visit this city’s unique shops without actually visiting the UK. With the popularity of ecommerce, however, everything from famed department stores like Harrods to much smaller venues like Honest Jon’s are finding real success in the online marketplace. Whether you market auto parts to do-it-yourselfers or used books, you’re likely to find a home in the world of ecommerce.

The Site Design

Designing your site is key to the process of online shopping. That, however, is the case with any online venture. Customers must be able to find exactly what they’re looking for. Wandering around the forlorn virtual aisles of your e-store will do little but make them abandon their shopping cart and visit a competitor, leaving you without the online sale that is so essential to your bottom line. Here are just a few of the most important tips necessary to help your customers find the product they want:

Keep the Number of Clicks Required to a Minimum: If your customer has to click eight times to buy a single used book, you have a real problem on your hands. Perhaps one click is the search through the various categories. The next click leads them to a category description. From there, perhaps they have to click on a sub category. The process can get endless and frustrating. The rule of thumb is that more than four clicks to the point where they must provide their personal information is unnecessary and can cause a poor buy rate.

Add to Cart or Buy Buttons Must Be Obvious: It’s the first rule of any website design. Your customers have to understand what they are supposed to do, and nowhere is this more true than in an online shopping experience. Your customers should never have to scroll below the fold to find the right button to push to purchase their item from you.

Show the Price: This one may seem like an obvious marker, but many online retailers require more than one click before the potential buyer can look at the price of any given item. If you don’t show them what the item costs immediately, you risk losing them right away.

Get Business Website eCommerce Tips

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Naturally, there are many components that come into play when you’re addressing with developing and then maintaining a strong traffic flow to your business website. Principal amongst these considerations is acquiring the trust of potential purchasers or clients when it comes to your how they view your website. I’ll provide you with an overview of tactics and strategies that you can apply when it comes to acquiring the trust of potential customers or clients for your eCommerce website.

Prepare and Design an Attractive Site

Among the most crucial steps that you’ll need to take in order to acquire the trust of potential purchasers or clients is to assure that your eCommerce website is appealing. Consumers of course are more disposed to put their trust in an eCommerce website that’s professional in its visual aspect. Business is lost each and every day in cyberspace attributable the unprofessional appearance of some eCommerce business websites

Recommendations can be Valuable and Helpful

Another method that you are able to employ to instill confidence and to gain the trust of potential customers or clients is the inclusion of testimonials from satisfied purchasers or clients at your eCommerce website. Past performance frequently is the best indication of future performance. Consequently, including testimonials from satisfied clients or customers at your eCommerce website, you’ll be taking an important and meaningful step in acquiring the confidence of future customers or clients. Encourage clients to leave feedback and have a specific way or place for them to do so on your business website.

List Associations at Your Website

If you are part of any association or establishment, you should include those affiliations at your site. For instance, if your business is part of a Chamber of Commerce or some kind of accredited Internet organization or association, you would be well served by listing this information at your eCommerce website.

“Contact Us” – Be Sure The Clients Actually Can

All over many eCommerce website you can see links to a “contact us” at the site. However, it’s surprising how often these “contact us” devices, links or pages don’t work correctly. You need to make certain that any mechanism that you are using to permit for contact between a prospective customer or client and your eCommerce website really works. You need to make certain that the “contact us” mechanism is user friendly – that a consumer doesn’t have to jump through hoops to connect with you. Finally, you need to make sure that when a potential customer or client makes contact with you that you respond in a punctual manner. This will help to foster a sense of trust between a potential customer or client and your eCommerce website.

AVS Technology Breaks Iron Triangle of Good Fast and Cheap

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by Anthony W. Hawks, Chief Legal Officer, e-LYNXX Corporation

AVS Technology is the basic procedural component of any automated solution for buying custom goods and services that must be defined by production or performance specifications at the time of purchase. It includes the following steps:
ENTER vendor attributes
ENTER project specifications
MATCH vendor attributes to project specifications to determine sub-set of qualified vendors
SEND project specifications to sub-set of qualified vendors
RECEIVE a bid response from at least one vendor

When these steps are applied using a computer-operated system, a unique competitive bidding environment can be established where vendors of custom goods and services are now willing to offer their lowest prices to fill idle production capacity. This strategy is called “contribution pricing”. When vendors bid work (even when bidding well below normal rates), any income obtained above out-of-pocket costs “contributes” to fixed costs and overhead and, when absorbed, to their bottom lines.

Prior to AVS Technology, buyers of custom goods and services were faced with the “iron triangle” of quality, timeliness, and cost. Regardless of the industry involved, every procurement or supply chain solution seeks to attract business customers that want to achieve the purchasing trifecta of “good, fast, and cheap.” Before AVS Technology, however, a buyer could only achieve two of these three goals at any one time, not all three simultaneously.

AVS Technology breaks the “iron triangle” because it allows pre-qualified vendors with excess idle capacity to provide an extraordinary low price without risk of establishing future buyer price expectations. In other words, price is no longer tied to quality and timeliness of delivery. This is what makes AVS Technology integral to all current and future e-commerce methods and systems for buying custom goods and services including ERP systems, general supply chain management systems, specialized product or service procurement systems, and even older legacy systems. One such system for organizations with significant buying needs in direct mail, marketing, publications, packaging, labeling and other types of print is currently being offered by American Print Management. Regardless of the industry or buying need, however, all users and providers of such e-commerce methods or systems are required to license AVS Technology if they wish to benefit from this revolutionary innovation.

AVS Technology is unique in creating a controlled bidding environment in which repetitive purchasers of custom goods and services can leverage the open production capacity of their preferred vendors in a way that virtually guarantees “contribution pricing” that is, below normal pricing that seeks primarily to absorb out-of-pocket costs and some level of fixed costs and overhead. This is accomplished by allowing qualified vendors to bid high, low, or not at all (1) without having to consider buyer pricing expectations; (2) without fear of setting either high or low precedent for future bid prices; and (3) without worrying about being denied future bid opportunities for which the vendor is qualified. Freed from these concerns, bidders offer pricing based on their open production capacity at the time each job is bid, knowing that if they bid low this week when they are hungry for work, they are not bound to offer the same low price next week when they are busy with other orders.

The technology is based on a series of patents that the U.S. Patent Office awarded to e-LYNXX Corporation, including Patent No. 6,397,197, Patent No. 7,451,106, post-Bilski Patent No. 7,788,143, and Continuing Application 12/8885,423 (collectively, the “AVS Technology”). This thicket of patents covers all custom goods and services, not just print.

Licensing AVS Technology should be viewed as both a strategic benefit and a legal requirement. Any organization with a computer-operated system that procures custom goods and services, by following the steps outlined in AVS Technology, is required to obtain a license to use (or continue using) the patented procedure protected by AVS Technology. This applies to systems that are developed internally as well as those used through third-party brokers, procurement services and system providers. Organizations should check with their system or service providers to ensure that the system being used is in compliance with AVS Technology licensing requirements.

About e-LYNXX Corporation
e-LYNXX Corporation patented the technology integral to e-commerce. Endorsed by Educational & Institutional Cooperative Purchasing (E&I) and Printing Industries of America (PIA), e-LYNXX drives results through its three divisions. AVS TechnologyTM licenses the patented* automated vendor selection procedure used in e-commerce and procurement systems. American Print Management provides web-based system, services and patented AVS TechnologyTM to reduce substantially the procured costs of direct mail, marketing, publications, packaging, labels and other procured print. Government Print Management offers effective U.S. GPO bid services and strategies. www.e-LYNXX.com 888-876-5432

Hiram Ryan Aerospace Goes Global With Asia Trans Pacific

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Hiram Ryan of Ryan Aerospace is pleased to announce opportunities for Angel Investors to get involved in an opportunity to make an impact in a market ready to take off. Asia Trans Pacific is an international air freight company that has operational bases at Placencia Airport in Belize, and Manta Airport in Ecuador and is ready to soon delivered needed goods to Asia and all over the world.

Air Trans Pacific (ATP) has secured, within the past 12 months, letters of intent to provide special air freight shipments of fresh fruits and vegetables, as well as meat, poultry, and flowers from Central and South America to the following underserved regions of Asia: the Shanghai E-Commerce Basin; Ningbo and Beijing, China; South Korea, Japan, and Vietnam. On return trips, ATP will bring back electronics, general manufactured goods, machine tools, clothing, and toys into the Central and South American countries.

In addition to hauling freight to and from Asia, ATP has secured air charter services from Canada, the United Kingdom, and mainland Europe. Thanks to an increase in tourism in Belize, it is expect that there will be steady traffic from these countries to Belize, and most of South America which will keep ATP planes in the air, delivering payloads whether human or agricultural.

Market Opportunities

As China and other Southeast Asian countries become great tourist destinations and more and more reliant on capitalism both in country and from tourists, they seek more and higher quality products. The number of Four and Five star hotels is growing exponentially in these countries, therefore the demand for fresh fruits and vegetables, as well as fresh packaged beef, pork, and chicken products is at a premium. These institutions also demand a great number of fresh cut flowers grown in Central and South America.

Flights and Deliveries Worldwide

Air Trans Pacific holds draft letters of intent for at least 24 flights a week with a destination of Southeast Asia taking anything from melons, passion fruit, artichokes, broccoli to eggs, frozen chickens, to wine and coffee. There may be more than 70 metric tons delivered to China alone. ATP us in the process of securing landing rights to all airports in the United States, all airports in the United Kingdom, all airports in Europe, all airports in Australia and New Zealand, as well as airports in Russia, Africa, South Korea, Japan, Vietnam, and six airports in China.

Aircraft Acquisition

ATP is in the process of obtaining a fleet of aircraft, including 28 cargo planes. ATP has letters of intent to purchase two 747-400 aircraft at $40 million each. The plan is to acquire one to two addition aircraft each month during the following 12 months.

Investment Opportunities

Those interested in participating in this opportunity should send an Expression of Interest and Proof of Funds to Asia Trans Pacific. Once the appropriate documentation has been received, a complete business plan will be delivered to the prospective investor.